The Albanian language and culture have a rich history and are an essential part of the country's identity. However, the increasing influence of globalized media and online content has raised concerns about the potential erosion of Albanian language and culture. Video content, in particular, has become a significant factor in shaping the way Albanians communicate, interact, and express themselves.
The content analysis revealed that Albanian video content often features a mix of Albanian and globalized cultural references, with a tendency towards informal language use and colloquial expressions. The analysis also identified themes related to Albanian identity, culture, and traditions. video me te qirezip 2021
Several studies have investigated the impact of video content on language and culture. For example, research has shown that video content can influence language use, language attitudes, and language identity (Giles, 2003; Tagliamonte, 2012). Other studies have examined the role of video content in shaping cultural norms, values, and practices (Hall, 2005; Jenkins, 2006). However, few studies have focused specifically on the Albanian language and culture. The Albanian language and culture have a rich